Breakthrough Entrepreneurship: The Proven Framework for Building Brilliant New Ventures - Softcover

Burgstone, Jon; Murphy Jr, Bill

Softcover

ISBN 10: 0983961115 ISBN 13: 9780983961116

Publisher: Farallon Publishing, 2012

Synopsis

From Publisher's Weekly: "Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur."

About this title

From the Author:

"Entertaining and essential, Breakthrough Entrepreneurship is a must-read for anyone who dreams of coming up with a game-changing innovative idea, breaking away from the pack with that idea, and ultimately building a successful entrepreneurial venture."
Jay Light
Dean Emeritus, Harvard Business School

From the Inside Flap:

"Highly recommended reading for both students and professionals.  A compelling guide for anyone who wants to become a successful entrepreneur or just think like one."
Tom Byers
Professor, Stanford University
Director, Stanford Technology Venture Partners

"This book tells you how to start a successful business and make a billion dollars.  Even more, it is a book about how everyone in business should plan for success in our rapidly changing world.  Give yourself a chance to be one of the new business leaders and read this book."
Jim Davidson
Co-CEO and Co-Founder, Silver Lake Partners

"Breakthrough Entrepreneurship captures the essence of entrepreneurship.  It covers all the key concepts in crystal-clear terms, and illustrates them with compelling case studies."
Thomas Eisenmann
Professor, Harvard Business School
Former Co-Head, Media & Entertainment Practice, McKinsey & Co.

"The book is brimming with examples and insights from the most successful entrepreneurs on the planet, including Burgstone himself.  No would-be entrepreneur should be without this book."
Randall Kroszner
Professor, Booth School of Business, University of Chicago
Former Governor, United States Federal Reserve"Entertaining and essential, Breakthrough Entrepreneurship is a must-read for anyone who dreams of coming up with a game-changing innovative idea, breaking away from the pack with that idea, and ultimately building a successful entrepreneurial venture."
Jay Light
Dean Emeritus, Harvard Business School

"From his early entrepreneurial days in his business school apartment, Jon Burgstone has had the insight to identify opportunities that others missed, the courage to pursue those opportunities, and the discipline to make it all happen.  Together with Murphy in this new book, he provides a step-by-step framework to help others identify, pursue and succeed with their own start-up dreams."
Brad Loftus
Partner & Managing Director, The Boston Consulting Group

"Breakthrough Entrepreneurship isn't just a how-to guide. It's a step-by-step framework that shows you how to come up with great entrepreneurial ideas, build companies, make money, and lead a fulfilling life."
John Scharffenberger
Founder, Scharffenberger Cellars
Founder, Scharffen Berger Chocolate

"Entrepreneurs learn by doing, and Breakthrough Entrepreneurship is a great guide for all those who aspire to control their own destiny."
K. Ram Shriram
Founding Board Member, Google Inc.

"Breakthrough Entrepreneurship provides a comprehensive framework for entrepreneurial achievement, one drawn from the hands-on experience of some of America's most solid and successful company founders."
Ikhlaq Sidhu
Chief Scientist, Fung Institute
University of California, Berkeley

"Amazing and flat-out fun, Breakthrough Entrepreneurship is a must-read for anyone who dreams of finding true entrepreneurial success."
Matt Szulik
Ernst & Young National Entrepreneur of the Year Award Winner

"Breakthrough Entrepreneurship tells readers everything they've always wanted to know about entrepreneurship. By presenting an easy-to-follow methodology for building successful companies, the authors help aspiring entrepreneurs focus their efforts in the right direction - without having to learn lessons the hard way. Most importantly, the book is easy, fun and entertaining to read."
Burghardt Tenderich
Professor, Annenberg School for Communication
University of Southern California

About this edition

• Publisher: Farallon Publishing
• Publication date: 2012
• ISBN 10: 0983961115
• ISBN 13: 9780983961116
• Binding: Paperback
• Edition number: 6
• Number of pages: 282