From the Back Cover:
1 - The Pros and Cons of Entrepreneurship - Does it pay to be an entrepreneur?
2 - Startup Finance is Personal Finance - Cut costs, get health insurance, and fix your finances before you quit your day job.
3 - Create a Business Model that Works - Proven business model strategies and how to build one from scratch.
4 - Feasibility - Reduce your risk with back of the napkin calculations, market research, and consumer feedback.
5 - How to Finance a Startup - Grants, loans, and equity investors: 14 ways to finance your startup in simple language.
6 - Create an Unforgettable Brand - Brainstorming, branding, and finding the best designers online.
7 - Marketing, Advertising & Publicity - Drive revenue and cut costs by doing it yourself.
8 - Managing the Details for Less - Everything you need is free: phone, email, software, and more.
9 - Make it Legal - Save thousands on legal by filing your own documents using online templates.
10 - Two Business Plans - How to write a business plan for banks and investors - and a tactical plan for how to run your business.
About the Author:
Elizabeth Edwards launched Metro Innovation, a catalyst for innovation and entrepreneurship, in 2009 after seven years in venture capital, private equity, and strategy and innovation consulting.
As a venture capital investor at Neyer Holdings, Edwards built winning strategies for start-up and growth companies in a variety of sectors, including clean tech, life sciences, consumer products, and technology. She has evaluated hundreds of business plans, and actively participated in the funding, launch, and management of five early stage portfolio companies.
Edwards started her career at Deloitte Consulting, where she was a strategy consultant to Fortune 500 companies, deployed over a broad range of industries. At Deloitte, Edwards' work focused on strategic marketing, disruptive innovation, and growth strategies.
Edwards holds a B.S. in Economics and Cognitive Psychology from the University of Michigan, where she graduated with honors and distinction, and a MBA from the University of Cincinnati.
She is a resident of Cincinnati, Ohio, where she serves on the board of the Greater Cincinnati Venture Association and teaches entrepreneurial finance at Xavier University.
She has been featured in more than 50 local and national media outlets, including the Wall Street Journal, Business Insider, and BoingBoing, and has been a popular guest lecturer at universities and conferences since 2007, where she presents entrepreneurship as an imperative for economic stability.
"About this title" may belong to another edition of this title.