Exceptionalize It! - Softcover

Arussy, Lior

Softcover

ISBN 10: 0982664826 ISBN 13: 9780982664827

Publisher: Strativity Group, Inc., 2012

Synopsis

Book by Arussy, Lior

About this title

About the Author:

Lior Arussy is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world. Prior to establishing Strativity Group, Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies. He is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review. Arussy's syndicated column "Focus: Customer" reaches more than 350,000 readers worldwide every month. He also has a bimonthly column for CRM magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course "Developing and Executing Customer-centric Strategy" (American Management Association).

Review:

"The book astutely points out that businesses aren't merely competing against similar businesses with similar products; they must contend with every great consumer experience a person has ever had in every industry. A pep talk for business owners looking for ways to re-energize." -Kirkus Book Reviews

About this edition

• Publisher: Strativity Group, Inc.
• Publication date: 2012
• ISBN 10: 0982664826
• ISBN 13: 9780982664827
• Binding: Paperback
• Number of pages: 172