About the Author:
Ray Kelly has been a top producing sales person for his entire 25+ year career. He has sold to both consumers and Fortune 50 companies. His experience extends across many sales domains. Ray is a Christian, who is married, with two children, and believes there is no need to sacrifice your moral ethics to win a deal. Ray has successfully managed multiple sales forces and employed the tactics in this book to create success for himself, those he has managed, and his employers. Ray has often been called a “Rainmaker” by his executive management team for his ability to be in the middle of major sales opportunities and to make sales happen. Customers enjoy Ray’s forthright attitude and ability to work on their behalf within his own organization.
The Hour Glass Principle was designed to encourage sales
integrity throughout the world of sales. Ray Kelly Consulting
was created to assist corporations and individual sales people in understanding that they do not have to violate their ethics, moral code, personal worth, or self-esteem in order to have success in sales.
Ray Kelly Consulting provides coaching to sales professionals and sales managers worldwide about the enormous benefit of being able to successfully manage the middle of any sale without sacrificing their integrity. For more information about this book, including the ability to have Ray speak to your corporate sales team or church service about the concepts discussed in The Hourglass Principle, please visit
www.raykellyconsulting.com
Excerpt. © Reprinted by permission. All rights reserved.:
The primary objective of this book is to provide you with an alternative strategy to being a smooth, fast-talking sales person in order to have a flourishing career in sales. The purpose is to provide you with sales tools and character traits that can be utilized to become successful in sales and life without selling out your morals. The goal is to demonstrate by practical example and Scripture that you can go further in a sales career by maintaining strong ethical standards and a high level of integrity.
Finally, this book will provide guidelines and a visual reference of how to stay intelligent in sales without selling out your moral ethics, integrity, self-esteem, or personal worth. The idea is to provide a framework for you to increase your personal value, amplify your merit to your company, and enlarge your appeal in the eyes of your
customer. The Hourglass Principle is a visual reminder of the importance of you, the sales person. This book is intended to provide you with a reassurance of the significance of your job. After all, you are not just selling your company’s products and services, but you are selling
yourself, your reputation, and your family’s reputation. Additionally, yet just as important as selling to your customer, you are selling your customer’s importance to your company. You are selling their needs and requirements back to your company; again, building attraction of your magnitude of you to your company and enlarging your appeal to your customer.
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