Tactical Abyss: MarCom's Biggest Threat - Hardcover
Today's Do'er is Tomorrow s Unemployed
If You re Not Adding Value, You're Endangered.
Tactical Abyss(tm) takes you on a powerful journey into the world of Marketing Communications.
A journey that explores: WHY MarCom jobs are the first to be lost. WHO is responsible for the pain. WHAT it takes to transform your job and department into a corporate necessity. HOW you can soar when others are sinking.
And WHEN and WHERE you should start making changes. Do you know how to instantly increase your perceived worth and secure your future, regardless of your job or title? In today's Do more with less business environment, do you find yourself spending more time working piecemeal and doing tasks than PLANNING, CONSULTING, and DRIVING STRATEGY?
Does what you do, day-in and day-out, make a positive contribution to your company's bottom line? Tactical Abyss provides an inside-out look at these crucial questions and so much more. You ll discover how those who function in the Tactical Abyss are MarCom's Greatest threat; why just paying attention to detail will ultimately lead to your demise; and how integrated strategic thinking will prevent personal, professional, and corporate sinking.
Avoid the void learn how to escape the Abyss.
Once you discover the difference between tactical execution and strategic contribution, you ll soar higher and faster than you ever thought possible.
If You re Not Adding Value, You're Endangered.
Tactical Abyss(tm) takes you on a powerful journey into the world of Marketing Communications.
A journey that explores: WHY MarCom jobs are the first to be lost. WHO is responsible for the pain. WHAT it takes to transform your job and department into a corporate necessity. HOW you can soar when others are sinking.
And WHEN and WHERE you should start making changes. Do you know how to instantly increase your perceived worth and secure your future, regardless of your job or title? In today's Do more with less business environment, do you find yourself spending more time working piecemeal and doing tasks than PLANNING, CONSULTING, and DRIVING STRATEGY?
Does what you do, day-in and day-out, make a positive contribution to your company's bottom line? Tactical Abyss provides an inside-out look at these crucial questions and so much more. You ll discover how those who function in the Tactical Abyss are MarCom's Greatest threat; why just paying attention to detail will ultimately lead to your demise; and how integrated strategic thinking will prevent personal, professional, and corporate sinking.
Avoid the void learn how to escape the Abyss.
Once you discover the difference between tactical execution and strategic contribution, you ll soar higher and faster than you ever thought possible.
"synopsis" may belong to another edition of this title.
About the Author:
Allen Reichard
Allen started his MarCom career with IBM. He retired 30 years later as Corporate Director, Worldwide Event Marketing. He says his MarCom career success has always been focused on bringing the strategy to life in the hearts and minds of customers.
When asked, IBM s legendary CEO Lou Gerstner said, As far as the events marketing arena is concerned, Allen is IBM. After eight years of leading events with Freeman, Allen came full circle to become Director of Global Event Marketing for Advanced Micro Devices where he was responsible for global event strategy and execution.
His unique take on MarCom, and incredible strategic sense, are at the heart of what Tactical Abyss is all about.
Diana S. Zimmerman
Vanishing avocados, mega-million dollar conferences, haute couture jew- els, and mysterious beings are all part of Diana Zimmerman's remarkable life. She is the President and CEO of CMS Communications, Intl., an award-winning marketing communications agency that specializes in high-impact messaging and cutting-edge presentation technology.
For eleven years, Special Events Magazine has named CMS among its Top 50 Event Companies. Diana is also a bestselling author, motivational speaker, and, in her former career, was the world s foremost lady magician, having starred in her own television series, and designed illusions for many top magicians. Today, she uses her performing background and creative genius to transform the corporate conferences of Fortune 1000 companies into communication powerhouses.
She also co-owns two other companies; sits on three non-profit Boards including the prestigious Academy of Magical Arts Educational Foundation. Inc., and was an Ernst & Young Entrepreneur of the Year finalist. Her dazzling road of business achievements is paved with equally impressive journalistic credentials. Having had hun- dreds of articles published in the elite haute couture jewelry industry, her bestselling fantasy adventure novel, Kandide and the Secret of the Mists, is the first of a trilogy. Diana is also the co-author of the biography, Siegfried & Roy: Unique In All The World.
Patrick J. Grady
Whether it s writing for Bill Gates, helping Fortune 500 CEOs with communications strategy, or coaching organizational leaders to communicate at their peak, Patrick breathes depth, creativity, and results into everything he does.
He s an award winning strategic communicator and leader with a trailblazing record of pushing the envelope and doing things that others said could not be done.
He challenges paradigms from all perspectives and helps craft the right communications solution to fit the strategy, the voice, the culture, and the expectation of the audience. As a motivational speaker, Patrick has lifted audiences to their feet from Toronto to San Diego, and from Fort Lauderdale to Seattle.
In addition to hosting his own internationally broadcast network television show, regional radio, and countless industrial appearances and features, he s shared the stage with some of the greatest communicators in the world, and he s even appeared on ABC s The View.
As President of the CMS Consulting Group, he works with leaders from virtually every industry to help them maximize their organizational brand, message, and image.
He works all over the world supporting leaders and companies across the US, Europe, Asia, and the Middle East. In 2011, his work in internal branding was featured in a Best Practices manual published by the prestigious International Associa- tion of Business Communicators.
Patrick lives in Orlando, Florida with his family and his three dogs.
Review:
Allen started his MarCom career with IBM. He retired 30 years later as Corporate Director, Worldwide Event Marketing. He says his MarCom career success has always been focused on bringing the strategy to life in the hearts and minds of customers.
When asked, IBM s legendary CEO Lou Gerstner said, As far as the events marketing arena is concerned, Allen is IBM. After eight years of leading events with Freeman, Allen came full circle to become Director of Global Event Marketing for Advanced Micro Devices where he was responsible for global event strategy and execution.
His unique take on MarCom, and incredible strategic sense, are at the heart of what Tactical Abyss is all about.
Diana S. Zimmerman
Vanishing avocados, mega-million dollar conferences, haute couture jew- els, and mysterious beings are all part of Diana Zimmerman's remarkable life. She is the President and CEO of CMS Communications, Intl., an award-winning marketing communications agency that specializes in high-impact messaging and cutting-edge presentation technology.
For eleven years, Special Events Magazine has named CMS among its Top 50 Event Companies. Diana is also a bestselling author, motivational speaker, and, in her former career, was the world s foremost lady magician, having starred in her own television series, and designed illusions for many top magicians. Today, she uses her performing background and creative genius to transform the corporate conferences of Fortune 1000 companies into communication powerhouses.
She also co-owns two other companies; sits on three non-profit Boards including the prestigious Academy of Magical Arts Educational Foundation. Inc., and was an Ernst & Young Entrepreneur of the Year finalist. Her dazzling road of business achievements is paved with equally impressive journalistic credentials. Having had hun- dreds of articles published in the elite haute couture jewelry industry, her bestselling fantasy adventure novel, Kandide and the Secret of the Mists, is the first of a trilogy. Diana is also the co-author of the biography, Siegfried & Roy: Unique In All The World.
Patrick J. Grady
Whether it s writing for Bill Gates, helping Fortune 500 CEOs with communications strategy, or coaching organizational leaders to communicate at their peak, Patrick breathes depth, creativity, and results into everything he does.
He s an award winning strategic communicator and leader with a trailblazing record of pushing the envelope and doing things that others said could not be done.
He challenges paradigms from all perspectives and helps craft the right communications solution to fit the strategy, the voice, the culture, and the expectation of the audience. As a motivational speaker, Patrick has lifted audiences to their feet from Toronto to San Diego, and from Fort Lauderdale to Seattle.
In addition to hosting his own internationally broadcast network television show, regional radio, and countless industrial appearances and features, he s shared the stage with some of the greatest communicators in the world, and he s even appeared on ABC s The View.
As President of the CMS Consulting Group, he works with leaders from virtually every industry to help them maximize their organizational brand, message, and image.
He works all over the world supporting leaders and companies across the US, Europe, Asia, and the Middle East. In 2011, his work in internal branding was featured in a Best Practices manual published by the prestigious International Associa- tion of Business Communicators.
Patrick lives in Orlando, Florida with his family and his three dogs.
Tactical Abyss moved me to action in assessing my own senior team s appropriate contribution at the strategic perspective level (including me). It helped move me through the denial process quickly, and if that s the outcome for others, this book will be a jewel. -- --Claire Babrowski EVP / Chief Operating Officer Toys R Us, Inc.
The person who knows HOW may have a job, but the person who knows WHY is their boss. If you want to assure that you are among those key people who are considered vital to the organization then read Tactical Abyss and heed its warnings. Don t diligently work yourself into unemployment and be among those who never saw it coming. Instead, be one of those who remembers, daily, why the organization and your role within it matter, and what you are working toward. Become a strategic asset. --Jim Cathcart Founder, The Cathcart Institute Author Relationship Selling
The most common complaint I hear from communication professionals is that senior management doesn t value what they do. Tactical Abyss explains why, and, more importantly, provides a clear roadmap to providing the kind of strategic value that will earn them the elusive seat at the strategy table. --Barbara Gibson, ABC Communication & Business Strategy Consultant Past Chair, International Association of Business Communicators
The person who knows HOW may have a job, but the person who knows WHY is their boss. If you want to assure that you are among those key people who are considered vital to the organization then read Tactical Abyss and heed its warnings. Don t diligently work yourself into unemployment and be among those who never saw it coming. Instead, be one of those who remembers, daily, why the organization and your role within it matter, and what you are working toward. Become a strategic asset. --Jim Cathcart Founder, The Cathcart Institute Author Relationship Selling
The most common complaint I hear from communication professionals is that senior management doesn t value what they do. Tactical Abyss explains why, and, more importantly, provides a clear roadmap to providing the kind of strategic value that will earn them the elusive seat at the strategy table. --Barbara Gibson, ABC Communication & Business Strategy Consultant Past Chair, International Association of Business Communicators
The person who knows HOW may have a job, but the person who knows WHY is their boss. If you want to assure that you are among those key people who are considered vital to the organization then read Tactical Abyss and heed its warnings. Don t diligently work yourself into unemployment and be among those who never saw it coming. Instead, be one of those who remembers, daily, why the organization and your role within it matter, and what you are working toward. Become a strategic asset. --Jim Cathcart Founder, The Cathcart Institute Author Relationship Selling
The most common complaint I hear from communication professionals is that senior management doesn t value what they do. Tactical Abyss explains why, and, more importantly, provides a clear roadmap to providing the kind of strategic value that will earn them the elusive seat at the strategy table. --Barbara Gibson, ABC Communication & Business Strategy Consultant Past Chair, International Association of Business Communicators
The person who knows HOW may have a job, but the person who knows WHY is their boss. If you want to assure that you are among those key people who are considered vital to the organization then read Tactical Abyss and heed its warnings. Don t diligently work yourself into unemployment and be among those who never saw it coming. Instead, be one of those who remembers, daily, why the organization and your role within it matter, and what you are working toward. Become a strategic asset. --Jim Cathcart Founder, The Cathcart Institute Author Relationship Selling
The most common complaint I hear from communication professionals is that senior management doesn t value what they do. Tactical Abyss explains why, and, more importantly, provides a clear roadmap to providing the kind of strategic value that will earn them the elusive seat at the strategy table. --Barbara Gibson, ABC Communication & Business Strategy Consultant Past Chair, International Association of Business Communicators
"About this title" may belong to another edition of this title.
- PublisherNoesis Publishing
- Publication date2010
- ISBN 10 0979432871
- ISBN 13 9780979432873
- BindingHardcover
- Edition number1
- Number of pages274
- EditorPatrick J. Grady
- IllustratorRobert Gould
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Tactical Abyss: MarCom's Biggest Threat
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Tactical Abyss: MarCom's Biggest Threat
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ISBN 13: 9780979432873
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