A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept - Softcover

Tom Asacker

Softcover

ISBN 10: 097252908X ISBN 13: 9780972529082

Publisher: Paramount Market Publishing, Inc., 2005

Synopsis

A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers' expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand.

About this title

From the Publisher:

One of our readers recently told us how much she enjoyed the content and accessibility of this book, but also the convenient format "which slips right into my purse." We believe this is a book you will want to keep with you and share with your colleagues. It will put everyone on the same page when it comes to branding and help refocus your thinking about branding when you find it going off track.

About the Author:

Tom Asacker is often described as a catalyst and a nonconformist. He is the author of Sandbox Wisom: Revolutionize Your Brand with the Genius of Childhood, and his views have been featured in numerous international business and marketing publications, media, and events. Beyond his success as an author and entrepreneur, Asacker is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he has been an advisor to startups, nonprofit organizations, and to some of the world's most well respected brands. He is a frequent speaker on sales, marketing, entrepreneurship and innovation.

About this edition

• Publisher: Paramount Market Publishing, Inc.
• Publication date: 2005
• ISBN 10: 097252908X
• ISBN 13: 9780972529082
• Binding: Paperback
• Edition number: 1
• Number of pages: 143