For consumers and lay readers, Pure California will serve as a splendid work of ideas and inspiration for the latest in California home design, floor planning, landscaping, interior and furnishings. For professionals and students, the book will help define the techniques and demonstrate the execution of a land use method that is having major impact on housing in America.
The 160-page hardcover book features over 200 glorious color photographs of the outside and inside of 35 different houses, as well as a detailed floor plan and site plan of every residence. A narrative tour leads the reader on an inspiring walk through each house, pointing out the architectural, design and furnishings elements along the way. The book also includes a Foreword by Howard Englander, a noted housing marketer and forecaster, as well as an Introduction by Aram Bassenian, CEO of BLA, and an Afterword by Carl Lagoni, President of the firm.
This book is a "must" for anyone interested in viewing and understanding the most recent developments in California architecture, as well as design trends and land-planning methods that are having major influence across the United States.
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Aram Bassenian, AIA, Chairman and CEO, is a graduate of the University of California at Berkeley School of Architecture. In private practice since 1970, Aram has been a leader in bringing livability, logic and high style to production housing in America.
Carl Lagoni, AIA, President, received his Bachelor's Degree in Architecture from California Polytechnic State University in San Luis Obispo and is a registered architect in four states, Carl is in charge of all aspects of day-to-day operations at BLA and is responsible for fine-tuning and refining many of BLA's award-winning designs.
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