Moonpie: Biography of an Out-of-this-world Snack - Hardcover

Magee, David

Hardcover

ISBN 10: 0971897484 ISBN 13: 9780971897489

Publisher: Jefferson Pr Llc, 2006

Synopsis

The story of the iconic MoonPie provides the framework for this unusual historical biography of the South and its most revered snack. Developed in 1917 in response to coal miners' request for a filling—yet portable—snack, the MoonPie quickly became a favorite treat countrywide, with particular appeal in the South. This clever narrative chronicles the long and arduous path the lunar confection has traveled during the past 75 years—including bouts with economic depression, war, recessions, conglomerate competition, and changing generational tastes—and its enduring popularity almost a century later.

About this title

Book Description:

The story of the South's most revered snack "A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line."--Charlotte Observer "Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection. . . . Essential reading."--Library Journal "Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons."--Chattanooga Free Press "As whimsical as a banana MoonPie . . . a very sweet tribute to a sweet treat."--Southern Food & Beverage Museum Newsletter "How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan."--Memphis Flyer "A look at the business inside of a business--in a style that's a bit different."--Oxford (Mississippi) Eagle Featured on the Food Network and selected as a recommended nonfiction read by the Atlanta Constitution In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence--and anecdotes by aficionados from across the South--MoonPie is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.

About the Author:

David Magee is an award-winning newspaper columnist and non-fiction author. He has written seven books, including The John Deere Way (Wiley) and Turnaround: How Carlos Ghosn Rescued Nissan (HarperCollins), which was called "a provocative case study" by Harvard Business Review and has sold more than 100,000 copies worldwide. A guest on CNBC, Bloomberg TV and the Discovery Channel, he writes a featured column for the Chattanooga Times Free Press about life in today’s South.

About this edition

• Publisher: Jefferson Pr Llc
• Publication date: 2006
• ISBN 10: 0971897484
• ISBN 13: 9780971897489
• Binding: Hardcover
• Edition number: 1
• Number of pages: 182