Persuasive Online Copywriting: How to Take Your Words to the Bank - Softcover

Eisenberg, Bryan; Eisenberg, Jeffrey; Davis, Lisa T.

Softcover

ISBN 10: 0971476993 ISBN 13: 9780971476998

Publisher: Wizard Academy Pr, 2002

Synopsis

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

About this title

From the Publisher:

From the foreword by Roy H. Williams, The Wizard of Ads:

"The internet was a baby born premature. She will certainly survive and grow up to exceed all your expectations, but she must first be given some time to mature. There are some fundamental problems with Internet Marketing that cannot be overcome with simple advances in technology.

What internet marketing needs is people who truly understand the fundamentals of human persuasion and can apply them to the internet. I believe Jeffrey and Bryan Eisenberg have done that in this book."

About the Author:

Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

About this edition

• Publisher: Wizard Academy Pr
• Publication date: 2002
• ISBN 10: 0971476993
• ISBN 13: 9780971476998
• Binding: Paperback
• Edition number: 1
• Number of pages: 176