Creating Rainmakers - Softcover

Ford Harding

Softcover

ISBN 10: 0971253498 ISBN 13: 9780971253490

Publisher: Society for Marketing Professional Services, 1998

Synopsis

Creating Rainmakers-The Manager's Guide to Training Professionals to Attract New Clients

As every manager of a professional firm realizes, generating leads and landing new clients is one of the most critical operations of a successful venture, and everybody needs to learn how to do it well. But transforming accountants, architects, attorneys, consultants, engineers and other professionas into client-generators is not always easy to do.

Creating Rainmakers outlines all the necessary steps you need to turn your professional staff into successful rainmakers who can really drum up business!

About this title

From the Inside Flap:

Rainmakers can be defined as professionals who consistently do two things very well—they generate leads to gain new business and then they use their selling skills to turn a portion of those leads into new business. Unfortunately, rainmakers are hard to find, and the efforts of professional firms to end this shortage have been largely ineffective.

As every manager of a professional firm realizes, generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. There is no magic bullet to rainmaking success, but with Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients, you'll be introduced to a variety of strategies and techniques that will help you build a reliable, sales-driven team.

Based on interviews with more than 100 preeminent rainmakers and people who have watched them in action, Creating Rainmakers outlines all the necessary steps you should take to turn your professional staff into a powerful team of sales winners. It also details specific elements of the rainmaking process and defines exactly what successful rainmakers do to stay on top of their game.

Divided into two comprehensive parts—The Rainmaker Model and The Elements of Rainmaking—this book will show you how to:

• Generate leads through several different strategies, including cold calling, publicity, speaking engagements, trade association activity, direct mail, and relationship marketing
• Build a strong network of contacts through established clients and new associations
• Master a variety of sales techniques, including listening, value-based selling, and anecdotal selling
• Develop capable successors, so that your firm can survive if a rainmaker decides to leave
• And much more

A firm that can consistently develop and retain rainmakers will have a strategic advantage over competitors. It will grow more rapidly, earn greater profits, attract the best young talent, and provide well for the retirement of its partners. Engaging and informative, this unique guide will help you create the environment necessary for the development of rainmakers and show you what specific things can be done to cultivate those rainmaking skills.

From the Back Cover:

Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do.

Divided into two comprehensive parts—The Rainmaker Model and The Elements of Rainmaking—Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners.

Filled with in-depth insight and practical advice, this book will show you how to:

• Generate leads
• Build a strong network of contacts
• Master a variety of sales techniques
• Develop capable successors to current rainmakers
• And much more

Based on more than 100 interviews with the principals of professional firms, including many of today's preeminent rainmakers, this valuable guide has the information you need to help your company succeed.

About this edition

• Publisher: Society for Marketing Professional Services
• Publication date: 1998
• ISBN 10: 0971253498
• ISBN 13: 9780971253490
• Binding: Paperback
• Edition number: 1
• Number of pages: 274