Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis - Softcover

Hoffman, Judith C.

Softcover

ISBN 10: 0970901402 ISBN 13: 9780970901408

Publisher: Four C's Pub Co, 2001

Synopsis

This 2004 revision includes five new chapters on the subjects of crises that were handled well or badly including: What Rudy Giuliani Did Right After the World Trade Center Attacks; What the Catholic Church Did Wrong; What Can We Learn from Martha Stewart; the Black-Out of '03; and Crisis Response to Dumb Decisions.

About this title

From the Author:

I learned what I know about dealing with the media during a crisis the HARD way. I was the one with the microphone stuck in my face when the company I worked for had an accidental chemical release or the railroad company overturned one of our railcars. This book is a compilation of what I learned about preventing and minimizing damage in a crisis. There are plenty of examples of what to do and not do. My hope is to help companies act responsibly and responsively when a crisis hits so that the negative impact is limited and they can get back to business.

From the Inside Flap:

Bad things happen to good companies every day. Just read the newspaper headlines or listen to the TV news. You'll hear bout accidents, lawsuits, fires, workplace violence, allegations of financial impropriety -- countless incidents that could seriously damage an organization's reputation as well as hurt its bottom line. Some organizations survive the crisis and even manage to get positive press. These are the ones that are properly prepared to deal with the crisis within the first 1-2 hours. Managers and executives need to learn the valuable tips and techniques of dealing with the media that this book clearly explains.

As John D. Beckett, President of R.W. Beckett Corporation and the author of "Loving Monday" says: "Judy Hoffman knows her subject. This primer is the ounce of prevention that's better than the pound of cure. Think of her approach to crisis management as a low-cost but highly effective insurance policy. Her book has helped me and it will help you too!"

About this edition

• Publisher: Four C's Pub Co
• Publication date: 2001
• ISBN 10: 0970901402
• ISBN 13: 9780970901408
• Binding: Paperback
• Number of pages: 195