Shockproof! 6 Essentials for Business Success in Good and Bad Times - Softcover

Beach, Rex

9780970192905: Shockproof! 6 Essentials for Business Success in Good and Bad Times

Softcover

ISBN 10: 0970192908 ISBN 13: 9780970192905

Publisher: Shockproof! Publishing, 2001

Shockproof! is an examination of the six essentials - strategy, business plan, people, culture, marketing and cash flow - which every manager, business owner, and entrepreneur must understand and master for business success in good and bad times.

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From the Publisher:

Shockproof! is indeed simply stated wisdom that each business manager, entrepreneur, and owner should review periodically to enhance his or her success and maximize the prospects of staying on track to business success.

Shockproof! is an easy read, drawing on numerous anecdotes that are both memorable and valuable as an exploration and teaching device.

You will indeed enjoy Shockproof! You will benefit from it throughout your day and throughout your career. It will stay with you long after you have finished the last page and return to the crises of daily business activity.

From the Author:

Throughout my career, I've repeatedly wrestled with the essentials for success in business. I've observed the operations of a range of businesses, and I've applied analysis to many of those companies in both the U.S. and abroad. However, the most relevant learning experience for me about business success came from daily experience in my job running a business I co-founded with Hans Schroeder at the front-end of the microcomputer age and sold years later to Moody's Investors Service in an era enchanted by the Internet. Technology changed dramatically over those years, but the essentials for business success remained the same.

The examples and anecdotes I use to make points and draw conclusions in Shockproof! are taken largely from the banking, software, and training industries. But I encourage the reader to put industry jargon aside in thinking through the Shockproof!lessons and how they apply to his or her business career. At the end of the day, the successful e-commerce superstar and the successful street corner vendor each solve problems, struggle with competitive advantage, appeal to a specific target audience, and run on cash. The Shockproof! essentials apply to both and to all businesses in between.

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