Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online (Poor Richard's Series) - Softcover

Peter Kent; Tara Calishain

Softcover

ISBN 10: 0966103270 ISBN 13: 9780966103274

Publisher: Top Floor Pub, 1999

Synopsis

From the "Poor Richard's" series, here is common sense, down-to-earth advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using various forms of media communications. It explains sales techniques, such as the puppy-dog chase and 100 percent guarantees.

About this title

Review:

Operators of small business have always been attracted to the Internet's seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard's Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of money.

What the authors present is a sort of guerrilla model for online business in which you use your apparent weaknesses to your advantage. You might, for example, exploit your woefully low traffic level by delivering an extraordinary level of attention to the customers you do have. The idea is that good news spreads, and the publishers of Web resources should provide lots of good things for their visitors to pass along. You can also go outside your customer base to attract visitors without buying banner ads--you can join a professional association or a Web ring, for example.

In addition to their particular brand of marketing advice, authors Peter Kent (who also wrote the excellent Poor Richard's Web Site) and Tara Calishain do a fine job of explaining more pedestrian technical subjects, such as how to prepare your pages for listing on search engines. --David Wall

Topics covered: Audience identification, basic page design and coding, registering with search engines, creating newsletters and other mailing lists, joining affiliate programs, filing press releases, and tracking reactions.

About the Author:

Peter Kent is the author of 34 books, including the best-selling Complete Idiot's Guide to the Internet and the first in the Poor Richard's series, Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site. Kent's books have been translated into 17 languages and his work has appeared in numerous publications, such as Computerworld, Internet World, and Windows Magazine. Tara Calishain is the author of the Official Netscape Guide to Internet Research, and assists Web-site owners with research and promotions. She is the owner of CopperSky Writing and Research.

About this edition

• Publisher: Top Floor Pub
• Publication date: 1999
• ISBN 10: 0966103270
• ISBN 13: 9780966103274
• Binding: Paperback
• Edition number: 1
• Number of pages: 404