Winning with the News Media: A Self-Defense Manual When You're the Story, 2005 (8th Edition) - Softcover

Jones, Clarence

9780961960360: Winning with the News Media: A Self-Defense Manual When You're the Story, 2005 (8th Edition)

Softcover

ISBN 10: 0961960361 ISBN 13: 9780961960360

Publisher: Winning News Media, Inc., 2004

Now in its 8th Edition, this is America's leading book on news media relations. One of the nation's most experienced news media consultants helps you understand how the news media operate and how to cope with them. A former investigative reporter in both newspapers and television, Clarence Jones shares his candid, critical assessment of where the media are, and where they're going. The book is divided into three sections -- Media Strategy, Media Skills, and Inside the Media. It includes basic public relations guidelines, as well as extensive, step-by-step recommendations when you've been targeted by the media, or need to get your story out. Interview and news conference tips, crisis management, libel and privacy law are all explored in great detail. How to safely talk to reporters off-the-record. Explanations of how they'll edit you and what you can do to make the editing more accurate. Full text of the code of ethics reporters and editors claim to live by, and what you can do when they break their own rules. How to craft a quote they'll use, and use exactly as you said it. How to judge media advice from your lawyer. The battle for money and power that is now raging between print, television, and the Internet. Up-to-date data on newspaper circulation, network ratings, spending for media advertising, and the rash of recent embarrassing media incidents. And a new chapter in this edition on News Media Trends that lists the holdings of America's media mega-corporations.

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About the Author:

Author Clarence Jones teaches people to think like reporters. Then he teaches them to speak a new language. Media language.

He knows what he's talking about. Nobody in America can match his experience as news reporter, media consultant, crisis manager, and on-camera coach.

He was a reporter for 30 years. The first 16 years were in newspapers (Florida Times-Union, Jacksonville Journal, Miami Herald), finishing that career as Washington correspondent for the Herald.

He moved to television in 1970, accepting one of TV's most unusual assignments ever for WHAS-TV in Louisville, Kentucky. He worked undercover for eight months, carrying hidden cameras into illegal gambling joints to expose police and political corruption there. His documentaries gained immediate national attention.

In 1972 he returned to Miami as investigative reporter for WPLG-TV. His work there, specializing in law enforcement corruption and organized crime, made him one of the most honored and respected investigative reporters in American journalism. He is the only reporter for a local TV station to ever win three duPont-Columbia Awards (broadcasting's equivalent of the Pulitzer Prize).

His other honors include a Nieman Fellowship at Harvard University and four Emmys. While he was still reporting, he also taught broadcast journalism as an adjunct professor at the University of Miami.

After publishing the first version of Winning with the News Media in 1984, he left news reporting to form his media consulting company. Based in Anna Maria, Florida, he consults with clients all over the country, helping them manage media crises. The bulk of his work involves seminars in media skills and strategy for a wide range of professions, government agencies and companies.

He also works one-on-one with clients, teaching them — on-camera — how to handle the questions of news reporters and industry analysts; how to make winning presentations; conduct news conferences, testify in court, and appear before legislative committees.

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