Cool Brandleaders : An Insight into Britain's Coolest Brands - Softcover

9780954153243: Cool Brandleaders : An Insight into Britain's Coolest Brands
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Cool brandleaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. This is the second edition of "Cool BrandLeaders" and is part of a programme that was founded with the aim of paying tribute to the UK's coolest brands. Through identifying these brands, and providing their case histories, the SuperBrands organisation and its eminent panel of judges hopes that people will gain a greater appreciation of the discipline of branding and a greater admiration for the brands themselves.

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About the Author:
Marcel Knobil graduated from Manchester University in 1985 with a degree in theology. He has since worked at The Product Works,, Park Advertising and at LansdownEuro (part of WPP, the world's largest advertising group). He contributes to television and the press on branding matters and also lectures on the subject throughout the world.

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  • PublisherBrand Council Superbrands
  • Publication date2003
  • ISBN 10 0954153243
  • ISBN 13 9780954153243
  • BindingPaperback
  • Number of pages144

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9780954153205: Cool Brandleaders 2002: An Insight into Britain's Coolest Brands

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ISBN 10:  0954153200 ISBN 13:  9780954153205
Publisher: The Brand Council, 2002
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