IEG Legal Guide to Cause Marketing - Softcover

Reed, Mary Hutchings

Softcover

ISBN 10: 0944807445 ISBN 13: 9780944807446

Publisher: Intl Events Group, 2001

Synopsis

An essential tool for understanding the rules and requirements of not-for-profit organizations and sponsorship. Don't sit down at the negotiating table without this one-of-a-kind resource.

What's covered:
· Organization as a Tax-Exempt Not-for-Profit Corporation
· Cause-Related Marketing and Sponsorship
· Reputation, Goodwill and Trademarks
· Special Events Owned by Not-for-Profits: Sponsorship Contracts
· Per-Transaction Donations Made by Corporations to Cause-Related Organizations
· Sponsorship Income and the Not-for-Profit's Tax-Exempt Status
· Sweepstakes Raffles
· Privacy: Collection of Information and Unwanted Calls
· Sample contracts, including Mailing List Rental Agreement, Sample Prize Donation Agreement, Cause Marketing License Agreement, Single Event Sponsorship Agreement and more

About this title

About the Author:

Mary Hutchings Reed is a former partner of and currently Of Counsel to the law firm of Winston & Strawn, Chicago, Illinois. She practices primarily advertising, trademark, copyright and entertainment law. In the sponsorship area, Mary has represented organizers of professional boxing matches, marathons and arts festivals, and has advised corporate sponsors of professional car races, concerts and other events. She has also taught arts and entertainment at Northwestern University School of Law and in the graduate school of Columbia College, Chicago, Illinois. She is a frequent writer and speaker on these topics, and is the author of The Copyright Primer for Librarians and Educators and of the IEG Legal Guide to Sponsorship. Mary earned her bachelor's and master's degrees in public policymaking and economics, respectively, at Brown University in 1973, and graduated from Yale Law School in 1976. From 1976 until 1989, Mary was associated with Sidley & Austin, Chicago, Illinois and was a partner there for six years.

About this edition

• Publisher: Intl Events Group
• Publication date: 2001
• ISBN 10: 0944807445
• ISBN 13: 9780944807446
• Binding: Paperback
• Number of pages: 256