The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing - Hardcover

Palmatier, George E.; Shull, Joseph S.

9780939246083: The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing
Hardcover
ISBN 10: 0939246082 ISBN 13: 9780939246083
Publisher: Oliver Wight Limited Publications, 1990
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Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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9780471132707: The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

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ISBN 10:  0471132705 ISBN 13:  9780471132707
Publisher: John Wiley & Sons Inc, 1995
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Palmatier, George E.; Shull, Joseph S.
ISBN 10: 0939246082 ISBN 13: 9780939246083
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