Beyond Mind Games: The Marketing Power of Psychographics - Softcover
The first and only book that explains what psychographics is, where it came from, and how you can use it. Drawing from interviews with market research professionals, articles, books, and other sources, this definitive work demystifies psychographics. It is also available on audio tape, so you can turn your commute time to profit by learning how to apply psychographics to your marketing and sales.
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About the Author:
Rebecca Piirto is an award-winning journalist and author specializing in business and economics, with articles appearing in numerous national magazines and newspapers. She is the co-author with Peter Francese of "Capturing Customers: How to Target the Hottest Markets of the '90s". She has also worked as a writer, producer, and anchorwoman for broadcast news in Miami, Florida.
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- PublisherAmer Demographics Books
- Publication date1992
- ISBN 10 0936889101
- ISBN 13 9780936889108
- BindingPaperback
- Number of pages272
- Rating
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BEYOND MIND GAMES: THE MARKETING
Published by
Amer Demographics Books
(1992)
ISBN 10: 0936889101
ISBN 13: 9780936889108
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Softcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.95. Seller Inventory # Q-0936889101
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