Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Stategies for Savvy Entrepreneurs - Softcover

Ross, Marilyn

Softcover

ISBN 10: 0918880440 ISBN 13: 9780918880444

Publisher: Communication Creativity, 2000

Synopsis

Discover 307 awesome money-making strategies that work!

This revolutionary book has 20 informative, inspirational, irreverent chapters to help women business owners be more successful. Whether you are a female entrepreneur, a professional woman climbing the corporate ladder, or a woman (or man!) dreaming of starting your own company, you've got to have this book. Gutsy ideas for femme fatales, grande dames, and wonder women abound here. The material covers everything from generating free publicity (then truly profiting from it) to advertising on the cheap from forming strategic alliances to capitalizing on nontraditional sales channels. Women Business Owners Wage a Revolution

Sassy lasses are starting new companies at twice the rate of macho males. This isn't a fad. It isn't a trend. It's a revolution. According to statistics released by the Business Women's Network, it's estimated that by 2005, fully 50 percent of all American businesses will be owned by women, thus significantly increasing the growth rate of new enterprises. This is a gender bender of huge proportions and far-reaching ramifications.

"These entrepreneurial women will change the face of business," predicts Marilyn Ross, author of the new book Shameless Marketing for Brazen HussiesTM. "Woman is blessed with a nurturing nature. We're intuitive, good listeners, and well organized. Plus we think holistically, are as tenacious as pit bulls, and can use our sensuality as a powerful agent for change in the marketplace."

Ross contends that as stewards of their own talents and gifts, women are possibility thinkers. To fully succeed in today's competitive and complicated business environment they must be clever. Gutsy. Dedicated. Technologically savvy. Service oriented. "We can have just as much 'juice' as the guys and play hardball to the max," she says. "We just do it differently."

Shameless Marketing for Brazen HussiesTM: 307 Awesome Money-Making Strategies for Savvy Entrepreneurs has 16 informative, inspirational, irreverent chapters to help female entrepreneurs kick butt. The material covers everything from generating free publicity (then truly capitalizing on it) to advertising on the cheap from forming strategic alliances to unveiling nontraditional sales channels. Dozens of helpful Web sites put this guide on the cutting edge, and personal stories of successful female entrepreneurs encourage as they edify. The book shows women how to be risk takers. Rule breakers. Rainmakers.

As of 1999, there were 9.1 million women-owned businesses in the U.S. employing over 27.5 million people and generating $3.6 trillion in sales. Yet women traditionally make less in their ventures than do men. Ross is out to change that. "We must develop a marketing mind-set that capitalizes on our feminity; one that allows estrogen and entrepreneurship to mix and create excellence." This book points the way.

About this title

From the Publisher:

Bold New Book Reveals Secrets to Business Success

Nice girls might finish last but it won't be long until brazen hussies rule the business world! So says marketing expert and author Marilyn Ross who makes no apology for her belief that it's time for the women entrepreneurs of this country to learn to "kick butt." We are pleased to be publishing this revolutionary book.

In her new book Shameless Marketing for Brazen HussiesTM: 307 Awesome Marketing Strategies for Savvy Entrepreneurs, Ross relates how women-owned firms are transforming the business culture of yesteryear. "Female entrepreneurs are already an acknowledged force fueling today's economic prosperity," she writes. "Women across America are discovering practical, profitable ways to make themselves uniquely competitive . Don't just compete create!" Ross herself is a successful entrepreneur who consults and speaks about marketing and promotion, and owns and operates a successful book marketing business.

As of 1999, there were 9.1 million women-owned businesses employing 27.5 million and boasting $3.6 trillion in sales. And by 2005, it is projected that 50 percent of all companies will be owned by women. Ross the award-winning author of 12 previous books hopes to fuel the creative fires in these "Sassy Lassies" with her guide's innovative and time-tested tips for successful business startup and improvement.

Women, Ross writes, have many qualities that translate beautifully into the business world: They are nurturing, emotionally supportive, good listeners, intuitive, have refined organizational skills, and are as "tenacious as a pit bull" when it comes to something that is important to them. Their only limitation is their own expectations.

In Shameless Marketing for Brazen HussiesTM, Ross offers strategies from the get-go of starting a business choosing a name, logo, site of operation to quick and easy marketing ideas (Telemarketing? Yes, Nice Girls Do touts one chapter), to media tips and the psychographics (formerly known as demographics) of potential customers. You name it, she addresses it.

This is not a recap of one woman's success story. Rather, Brazen Hussies shares accounts of the professional achievements of women in various walks of life with all types of businesses, from home-based to corporate. It gives simple, doable ideas for everyone, even the gender-secure man who is not afraid to bypass the occasional tongue-in-cheek testosterone-bashing verbiage in his pursuit for corporate success.

The book is helpfully divided into five sections with pertinent topics such as: "Empowering Marketing Maneuvers" and "Out of the Box Thinking," each with whimsically illustrated identifying chapters and beneficial sidebars and visuals many of which should be laminated and treasured for future inspiration. In the back of the book is an invaluable section of "Sources and Resources Packed With More Power Than a Protein Bar."

"This book is for new startups that need guidance on how to push the envelope all the way to the top," Ross emphasizes. It also offers a fresh perspective for veteran entrepreneurs and professionals.

Shameless Marketing for Brazen HussiesTM: 307Awesome Marketing Strategies for Savvy Entrepreneurs is a must-read that removes all of the reasons businesswomen use for not breaking through the glass ceiling of equal pay and opportunity.

From the Back Cover:

Discover 307 awesome, impudent money-making strategies that work!

This revolutionary book has 20 informative, inspirational, irreverent chapters to help women business owners be more successful. Whether you are a female entrepreneur, a professional woman climbing the corporate ladder, or a woman (or man!) dreaming of starting your own company, you've got to have this book. Combining estrogen and entrepreneurship isn't a fad. It isn't a trend. It's a revolution! By 2005, fully 50% of all American businesses will be owned by women.

Gutsy ideas for femme fatales, grande dames, and wonder women abound here. The material covers everything from generating free publicity (then truly profiting from it) to advertising on the cheap from forming strategic alliances to capitalizing on nontraditional sales channels. þ Hundreds of helpful Web sites put you on the cutting edge þ Personal stories of successful women business owners encourage as they enlighten þ The perfect tool for new startups with more moxie than money þ Ideal for veteran businesses and professionals who need fresh marketing insights þ Reveals how to affordably find and boldly impress new prospects, sell more to existing clients or customers, and make your bottom line blossom. By marketing guru Marilyn Ross, who was dubbed a "trend tracker" by Entrepreneur magazine. She has written 12 previous books. Soundview Executive Book Summaries selected one to be among the 30 best business books of the year; another was picked up by Quality Paperback Book Club. Marilyn lives what she writes. Bitten early by the entrepreneurial bug, she made and sold potholders door-to-door at 9, managed in women's ready to wear at 18, and was the first woman night manager ever hired by the Mervyn's Department Store Chain. Marilyn has headed her own advertising/PR agency, owned and operated a hotel and restaurant, and co- founded a nonprofit trade association. A provocative and in-demand professional speaker, she has been a consultant and leader in the publishing industry since 1978.

About this edition

• Publisher: Communication Creativity
• Publication date: 2000
• ISBN 10: 0918880440
• ISBN 13: 9780918880444
• Binding: Paperback
• Number of pages: 382
• Illustrator: Killorn Curtis