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Freelancers, novelists, educators, trainers, ministers, entertainers, public officials, any intellectual - will find this anthology of terms and examples refreshing and useful. It shows how to add pizzaz to the written and spoken word.
It is invaluable for those who originate advertising copy or are charged with composing convincingly written promotional material. Copywriters can employ this to give their work added zest, style and momentum.
Savvy contesters long ago discovered using this system allows them to outfox and outflank the competition - and capture top prizes. Within these pages, they'll find fresh idea starters and illustrated examples to spur their creativity.
Seventy-eight lists of related words . . . plus examples on how to use them. You'll find winning contest entries, PR slogans, fictional characterizations, humorous quips, and appropriate phrases. At last, there is a common-sense device to put the winning technique of analogy at your fingertips. This exceptional communication tool will make your writing job easier, more fun and more profitable!
"About this title" may belong to another edition of this title.
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