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...a healthy corrective to much of the current research on television....work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior.
—Contemporary Psychology
...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure.
—Journal of Communication
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.11. Seller Inventory # Q-0898595851
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Book Description Condition: New. Seller Inventory # 5238349-n
Book Description Hardcover. Condition: Brand New. 1st edition. 264 pages. 9.50x6.50x1.00 inches. In Stock. Seller Inventory # __0898595851
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dolf ZillmannFirst Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the med. Seller Inventory # 595134633