Getting It Printed 3rd Edition - Softcover

Beach, Mark

Softcover

ISBN 10: 0891348581 ISBN 13: 9780891348580

Publisher: Adams Media, 1999

Synopsis

Required reading in over 100 American colleges, this book offers a practical guide to the business and technical aspects of the printing industry.'

About this title

About the Author:

An expert in the field, Eric Kenly is the founder of a company that creates learning programmes for the communications industry. In all, he has more than 20 years of invaluable experience in the printing and production industry. Mark Beach's books about graphic design and production are used throughout North America for corporate training and as college texts.

From Library Journal:

This is a book for those who plan, buy, or design printing, written by three "lifers" in the graphic art and printing in dustries. Designed to educate the consumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, printing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experienced alike. Inclusiveness formats from fliers to books and fine illustrative material comparative visuals, charts, check lists, diagrams are this book's major strengths. It is technical yet accessible, instructional but interesting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.
Copyright 1986 Reed Business Information, Inc.

About this edition

• Publisher: Adams Media
• Publication date: 1999
• ISBN 10: 0891348581
• ISBN 13: 9780891348580
• Binding: Paperback
• Edition number: 3
• Number of pages: 208