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Endorsed by Ken Weller, Chairman & CEO, The Good Guys; Robert L. Joss, Dean, Graduate School of Business, Stanford University; Thomas C. Healy, President, Best Buy International; Hubert Saint-Onge, CEO, Konverge and Know; Marshall Goldsmith, Forbes Top 5 executive coaches and Wall Street Journal Top 10 executive educators; Patricia Woolcock, Executive Director, The California Strategic Human Resource Partnership; and James Bandrowski, author of Corporate Imagination.
We developed a unique set of methods and technology for change. The know-how was there (in business and psychology research), but it had never been applied to an organizational challenge. It worked. Our colleagues at Best Buy, with our assistance, were able to change the behavior (and the thinking and feelings) of over 30,000 people, one behavior and one person at a time.
That's the "intellectual property" side of the story. The other part of the story is that the real heroes are the people on the Best Buy change team and the executives who led the effort and were willing to listen. It takes a strong organization with a lot of courage to open itself up, to take an honest self-inventory, to discuss the "undiscussables," and to try out new ways of working. Our bet is on Best Buy.
Elizabeth Gibson & Andy Billings
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