Marketing Your Service Business: Plan a Winning Strategy (Self-Counsel Business Series) - Softcover
Service businesses Face stiff competition -- nine out of ten new businesses are in the service sector. Today, accountants and attorneys, hairstylists and health club owners must understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed.
Service marketing experts Jean Withers and Carol Vipperman know how to attract clients. Their book is chock-full of practical advice, case studies, and worksheets to help service businesses plan and execute a hard-working marketing campaign. Includes:
-- Developing a marketing plan
-- Stating your company mission
-- Assessing your services
-- Discovering new opportunities
-- Setting goals and objectives
-- Target markets and positioning
"Helpful marketing advice". NB Tips, Nation's Business
"synopsis" may belong to another edition of this title.
- PublisherSelf-Counsel Press, Inc.
- Publication date1992
- ISBN 10 0889085307
- ISBN 13 9780889085305
- BindingPaperback
- Edition number2
- Number of pages152
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Marketing Your Service Business : Plan a Winning Strategy
Published by
Self-Counsel Press, Incorporated
(1992)
ISBN 10: 0889085307
ISBN 13: 9780889085305
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Softcover
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Book Description Condition: Good. 2nd. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39939724-6
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Marketing Your Service Business: Plan a Winning Strategy (Self-Counsel Business Series) Withers, Jean
Published by
Self-Counsel Press, Inc.
(1992)
ISBN 10: 0889085307
ISBN 13: 9780889085305
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Fair. Ex-libray book with normal wear and library markings. Text is unmarked. Seller Inventory # 3388
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US$ 4.95
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