In the News: The Practice of Media Relations in Canada - Softcover

Wray Carney, William

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9780888644954: In the News: The Practice of Media Relations in Canada

Softcover

ISBN 10: 0888644957 ISBN 13: 9780888644954

Publisher: University of Alberta Press, 2004

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Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.

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Book Description:

An introduction to media relations in Canada, from a practical and philosophical approach.

About the Author:

William Wray Carney has a Honors BA in English Literature from Trent University in Peterborough Ontario and studied journalism at Carleton University in Ottawa Ontario. He has over 30 years of experience in media, public relations and education. He has been a sessional instructor at the University of Regina and the University of Alberta and was Adjunct Professor in risk communications at Concordia University College in Edmonton Alberta. His work in public relations was primarily in the public sector in Alberta and Saskatchewan and he is now semiretired from government, maintaining a small private practice in Regina Saskatchewan. He is the author of In the News: The Practice of Media Relations in Canada (University of Alberta Press, 2nd edition 2008.) In 2009, the Canadian Public Relations Society presented the Award of Attainment to Carney "whose personal activities and/or leadership have gone beyond the call of duty or responsibility to an employer or client and resulted in a pronounced contribution to the status and acceptance of the Public Relations function as a whole."

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