Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign Without Going Broke - Hardcover

Levine, Michael

3.49

83 ratings by Goodreads

9780887306082: Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign Without Going Broke

Hardcover

ISBN 10: 088730608X ISBN 13: 9780887306082

Publisher: HarperCollins, 1993

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Every fortune 500 corporation, movie star, and scandal queen can attest that a good publicist is essential to building success and maintaining public support. For the small business owner, the entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget.
Using case histories, tips from his own experiences, and by providing important weapons - including the Ten Commandments of Guerilla P.R. and a start-up list of important contacts - Levine shows you how to think like a publicist and map out a strategy for success.
This book is for people who need to engage the media and want quick and ingenious methods to bridge the gap between their message and the public.

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About the Author:

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.

From Library Journal:

Levine, the founder of a public relations firm and a leader in the field, offers a unique look at and guide to the often vague and mysterious process of public relations. In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy "true-life" examples of traditional and nontraditional public relations activities. Chapters include sections called "Tips and Traps," which list practical PR advice ranging from how to handle the press to speechmaking to giving successful parties and the effective use of photos--just to name a few. The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert's mind. Recommended for public and academic libraries.
- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Copyright 1993 Reed Business Information, Inc.

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