About the Author:
Joline Godfrey is the founder and former owner of Odysseum, Inc., an international learning design company serving the Fortune 500, which she sold in 1990. Godfrey was honored by McGraw-Hill in 1987 as Intrapreneur of the Year and was selected in 1989 by the Kellogg Foundation as a Kellogg Fellow. Her most recent venture is a nonprofit company called The Knowledge Network. Godfrey lives in Ojai, California.
From Library Journal:
By the year 2000, it is projected that 50 percent of all U.S. businesses will be women-owned. These two timely titles reflect this dramatic trend. The Woman Entrepreneur features profiles of a cross-section of women entrepreneurs. Their stories are mesmerizing, offering sound practical advice as well as inspiration. The 34th profile, that of the authors, successful entrepreneurs themselves, is particularly interesting. The book is rounded out with a brief history and statistical analysis of women entrepreneurs, as well as a resource directory for those interested in starting a business. Our Wildest Dreams focuses on the process of "growing a business," and how that process differs for women. Godfrey, herself a founder of several companies, challenges the traditional ways of doing business and describes the special qualities women bring to business as the new "right stuff." She delineates the barriers women still encounter, such as limited access to capital, and suggests how to overcome or compensate for them. Going even further, Godfrey proposes a national agenda for women, including expanded access to federal contracts. A chapter of real-life stories of successful businesswomen is a highlight, and the book concludes with a section on resources for prospective women entrepreneurs. While both titles are recommended for all business collections, The Woman Entrepreneur is well organized, clearly presented, and polished--a pleasure to read. Our Wildest Dreams goes into greater depth about the unique contributions of women to business. However, the excess verbiage, cliches, and tendency to ramble detract from the message.
- Nancy Myers, Univ. of South Dakota Lib., Vermillion
Copyright 1992 Reed Business Information, Inc.
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