The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace - Hardcover
In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.
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- PublisherHarperBusiness
- Publication date1991
- ISBN 10 0887304818
- ISBN 13 9780887304811
- BindingHardcover
- Edition number1
- Number of pages256
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The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
Published by
HarperBusiness
(1991)
ISBN 10: 0887304818
ISBN 13: 9780887304811
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Hardcover
First Edition
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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. A tight and unmarked copy" In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.". Seller Inventory # 022740
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THE MARKETING REVOLUTION: A RADI
Published by
HarperBusiness
(1991)
ISBN 10: 0887304818
ISBN 13: 9780887304811
New
Hardcover
Quantity: 1
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.5. Seller Inventory # Q-0887304818
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