Managing Cultural Differences - Softcover

Harris, Philip R.; Moran, Robert T., Ph.D.

3.36

53 ratings by Goodreads

9780884150787: Managing Cultural Differences

Softcover

ISBN 10: 088415078X ISBN 13: 9780884150787

Publisher: Gulf Pub Co, 1990

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This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.

* The original, best-selling guide to developing cross-cultural skills to succeed in the global economy
* More than 200,000 copies in print, adopted by more than 200 universities worldwide
* This classic has been praised as a 'bible of multiculturalism' (New York Times News Service)

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Book Description:

The best-selling textbook on how to succeed when doing business with other cultures.

From the Publisher:

It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes. While retaining the wisdom of the previous editions, this new edition provides leading-edge insights into work culture and globalization. In addition to a new chapter on 'Women in Global Business', this fifth edition describes effective cross-cultural strategies and policies that will help you:* capitalize on expanding international markets* improve cross-cultural business communication* master the subtle important art of business protocol* create a successful multicultural management programEasy-to-read mini case histories, illustrations, exhibits, and country profiles supply guidelines to improve leadership skills for globalization, communications, negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace.'Managing Cultural Differences' continues to be the premier source of information on the dynamics of culture and business. Professors and trainers will benefit from the reorganized companion Instructor's Guide.

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