American Business, 1920-2000: How It Worked (The American History Series) - Softcover

McCraw, Thomas K.

Softcover

ISBN 10: 0882959859 ISBN 13: 9780882959856

Publisher: Harlan Davidson, 2000

Synopsis

Unique for its breadth of coverage and depth of analysis this uncommonly readable book is certain to become a classic. Five of the book's ten chapters provide in-depth analyses of representative companies and the remarkable people who led them. These firms include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford-all of which began as entrepreneurial startups and grew to become big businesses. Their success stories are counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but today all but extinct.

Interspersed with the company-centered chapters are five brief "overview" chapters: one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet.

With 35 photographs and a comprehensive bibliographic essay, this compact, enjoyable work will be highly appreciated by anyone interested in how American business powered the twentieth century.

About this title

About the Author:

Thomas McCraw

About this edition

• Publisher: Harlan Davidson
• Publication date: 2000
• ISBN 10: 0882959859
• ISBN 13: 9780882959856
• Binding: Paperback
• Edition number: 1
• Number of pages: 260
• Editor: Franklin John H., Eisenstadt A. S.