How to Fold: 2 - Softcover

Whithers, Larry K.

Softcover

ISBN 10: 0881081965 ISBN 13: 9780881081961

Publisher: Art Direction Book Co, 1996

Synopsis

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. HOW TO FOLD is a unique step-by-step manual, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.

About this edition

• Publisher: Art Direction Book Co
• Publication date: 1996
• ISBN 10: 0881081965
• ISBN 13: 9780881081961
• Binding: Paperback
• Edition number: 1
• Number of pages: 106