Music In The Market - Softcover

Cusic, Don

Softcover

ISBN 10: 0879726946 ISBN 13: 9780879726942

Publisher: Popular Press 1, 1996

Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.

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From the Back Cover:

Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.

Review:

College-level audiences will appreciate this detailed review of the business of popular music. Cusic's focus on the companies which produce artists and recordings provides an unusual perspective juxtaposing business ideas and development with popular culture and music trends. >From the accuracy of charts to specialty music labels, this covers many facets of the music industry. -- Midwest Book Review

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