The Marketing Information Revolution - Hardcover
Twenty-three experts pioneers in marketing information science detail the driving principles and diverse use of marketing information systems, and describe the insights gained from the experiences of leading American firms, including Quaker Oats, Procter & Gamble, CitiBank, Borden, Colgate, and Maytag. Annotation copyright Book News, Inc. Portland, Or.
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About the Author:
Robert C. Blattberg is the Polk Brothers Distinguished Professor of Retailing at the Kellogg School of Management, Northwestern University.
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- PublisherHarvard Business School Pr
- Publication date1994
- ISBN 10 0875843298
- ISBN 13 9780875843292
- BindingHardcover
- Number of pages373
- EditorLittle John D. C.
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The Marketing Information Revolution
Published by
Harvard Business School Pr
(1994)
ISBN 10: 0875843298
ISBN 13: 9780875843292
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Hardcover
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The Marketing Information Revolution
Published by
Harvard Business School Press
(1994)
ISBN 10: 0875843298
ISBN 13: 9780875843292
New
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-0875843298-4
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