Seeing Is Believing: An Introduction to Visual Communication - Softcover

Arthur Asa Berger

9780874848731: Seeing Is Believing: An Introduction to Visual Communication
Softcover
ISBN 10: 0874848733 ISBN 13: 9780874848731
Publisher: Mayfield Pub Co, 1989
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"Seeing is Believing: An Introduction to Visual Communication" uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

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  • PublisherMayfield Pub Co
  • Publication date1989
  • ISBN 10 0874848733
  • ISBN 13 9780874848731
  • BindingPaperback
  • Edition number2
  • Number of pages208
  • Rating

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