Creativity, Innovation, and Quality - Hardcover
Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or.
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- PublisherAsq Pr
- Publication date1997
- ISBN 10 0873894049
- ISBN 13 9780873894043
- BindingHardcover
- Edition number1
- Number of pages316
- Rating
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Book Description Hardcover. Condition: New. 1. Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or. Seller Inventory # DADAX0873894049
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Creativity, Innovation, and Quality
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(1997)
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ISBN 13: 9780873894043
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