Make no mistakes. Here is the original, best-selling guide to developing cross-cultural skills now revised for the new millennium. Adopted by more than 200 universities worldwide and praised as a "bible of multiculturalism" (New York Times News Service), it has been the premier source of information on the dynamics of culture and business since 1979.
While retaining the wisdom of the past versions, it adds leading-edge insights on the work culture and globalization in the Information Age. A new chapter addresses issues relating to women in global business.
Easy-to-read case histories, illustrations, exhibits, and country profiles supply guidelines to improve leadership skills for dealing with globalization, communications, negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace. Professors and trainers will benefit from the reorganized companion Instructor's Guide
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Book Description:
The best-selling textbook on how to succeed when doing business with other cultures.
From the Publisher:
It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes. While retaining the wisdom of the previous editions, this new edition provides leading-edge insights into work culture and globalization. In addition to a new chapter on 'Women in Global Business', this fifth edition describes effective cross-cultural strategies and policies that will help you:* capitalize on expanding international markets* improve cross-cultural business communication* master the subtle important art of business protocol* create a successful multicultural management programEasy-to-read mini case histories, illustrations, exhibits, and country profiles supply guidelines to improve leadership skills for globalization, communications, negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace.'Managing Cultural Differences' continues to be the premier source of information on the dynamics of culture and business. Professors and trainers will benefit from the reorganized companion Instructor's Guide.
"About this title" may belong to another edition of this title.
- PublisherGulf Publishing Company
- Publication date1990
- ISBN 10 0872014568
- ISBN 13 9780872014565
- BindingHardcover
- Edition number3
- Number of pages639
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