Who Put the Con in Consumer? - Softcover

Sanford, David

9780871400758: Who Put the Con in Consumer?

Softcover

ISBN 10: 0871400758 ISBN 13: 9780871400758

Publisher: Liveright, 1972

Who Put the Con in Consumer? is more than a simple expos�, for it gives concrete advice on how to survive in a world of promotional traps and start fighting back. You'll read this book laughing and you'll come away knowing you've been had.

You're being conned! In spite of the best efforts of Better Business Bureaus, consumer protection agencies, and Ralph Nader, big business is putting one over on you―economically, politically, and ecologically.

With keen determination and perception, David Sanford peers behind the posh public relations offices into the back rooms where policies are made, into the minds that decide what the consumer will buy, how much it will cost, and how it will be packaged and publicized.

Do the presidents of General Mills and Pillsbury eat their own pre-packaged macaroni-and-cheese and canned hollandaise sauce? "Absurd!" declares Sanford, and he discloses the profit motivation behind such seemingly public-oriented products as vitamin additives and "add-your-own-egg" mixes. From children's toys to "harmless" drugs, Sanford shows how big business plays on public weaknesses, current fads, and the consumer's lack of precise information in order to sell its products.

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About the Author:

David Sanford has been married nearly 22 years and is the father of five children. He, along with his wife, is the director of Sanford Communications-a company that works with Christian ministry leaders and publishers to develop life-changing books. He and his wife are the conceptual creators of the Living Faith Bible from Tyndale.

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