Managerial Economics - Softcover

9780860031741: Managerial Economics
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Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business management and the business environment in which firms operate.

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A classic, comprehensive introduction to managerial economics. The Fourth Edition features new/expanded coverage of key topics -- e.g., the role of the entrepreneur in the organization; principle-agent problems; transaction cost analysis; contracting and incentives; strategic decision theory; regulatory issues; pollution and the environment; and multinational enterprises. For anyone wanting an accessible introduction to managerial economics.

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  • PublisherPhilip Allan
  • ISBN 10 0860031748
  • ISBN 13 9780860031741
  • BindingPaperback
  • Edition number3

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