How to Stand Out: Proven Tactics for Getting Noticed - Softcover

Yeung, Rob

Softcover

ISBN 10: 0857084259 ISBN 13: 9780857084255

Publisher: Capstone, 2015

Synopsis

Win the respect you deserve

You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do.

Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons.

How to Stand Out shows you how to:

• Utilize winning body language techniques
• Incorporate the words that get people nodding in agreement
• Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends
• Boost your motivation to become more successful
• Improve your confidence to get the results you desire

 

Praise for the Book

“We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World

“How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University

“Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group

 “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management

“An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London

“Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP

“Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

About this title

From the Back Cover:

The science of standing out

Think about some of the people you know who stand out. What is it that helps them get noticed? Is it that they speak slowly and forcefully – or perhaps quickly and with acerbic humour? Do they listen and make others feel like the centre of the universe? Or do they just radiate some kind of charm and good humour that draws others to them?

We’re talking about star quality here. The reasons why one individual gets promoted again and again while others languish behind. The reasons why certain salespeople or small?]business owners win new customers or clients seemingly without effort. The reasons why one person gets asked on date after date while others struggle to meet the right person.

How To Stand Out is for anyone who wants to make an impact, to get noticed for professional or personal reasons. This book is for you if you’re a business owner hungry to sell more products and services – or maybe a freelance worker who needs to sell yourself. Perhaps you’re a fundraiser or campaigner who needs to get your directives across more robustly, a scientist seeking to communicate your findings or a policymaker seeking to change your community.  Or you yearn to socialize more easily or even find love. Through word and deed, this book will help you to be more engaging, entertaining and persuasive. It will help you to stand out.

About the Author:

Rob Yeung, Ph.D. is a psychologist, business speaker, management author, TV presenter and Director at Talentspace, a leadership consulting firm. He helps people to achieve their potential.
Rob has a B.Sc. in psychology from University of Bristol and a Ph.D. in psychology from King's College London, University of London. He is a chartered psychologist and Associate Fellow of the British Psychological Society. His clients through Talentspace include Goldman Sachs, BBC, Bartle Bogle Hegarty, KPMG, British Airways, Baker Tilly, Eversheds, HSBC (as well as lots of much smaller businesses). He also worked for two years at a top tier consulting firm The Boston Consulting Group.
He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times.
He appears on television programmes including Celebrity Big Brother, BBC Breakfast, CNN news, and Working Lunch on the BBC. He previously presented the BBC television series Who Would Hire You? in which real life candidates went through the recruitment process. He also presented a further series for the BBC entitled How To Get Your Dream Job and has been an expert on Big Brother's Little Brother. He was the resident psychologist for the 2007 BBC Three series The Restaurant: You're Fried! He acted as resident psychologist on both Celebrity Big Brother and Big Brother in 2009. He was on Channel 5 only last week, being interviewed alongside Paralympic athlete Sara Storey.
Rob also teaches at several universities including Southampton, University of East London, St. Andrews and University College Dublin.

About this edition

• Publisher: Capstone
• Publication date: 2015
• ISBN 10: 0857084259
• ISBN 13: 9780857084255
• Binding: Paperback
• Edition number: 1
• Number of pages: 256