New Food Product Development: From Concept to Marketplace - Hardcover

Gordon W. Fuller

Hardcover

ISBN 10: 0849380022 ISBN 13: 9780849380020

Publisher: CRC Press, 1994

Synopsis

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed.

Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.

About this title

Review:

"...he offers the readers a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. The book serves as a valuable reference book-rich in details, historical perspective, forward-looking advice, and references. ...This book delivers helpful information in a concise, organized style-bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace. ...This should-have reference book for anyone involved in developing new food products working in or with the food industry. The book finishes with a sense of completeness -- a well-grounded, broad perspective in the fundamentals of the new food development process in industry today. The book is well cited and supported with technical knowledge and is sprinkled with fun with the food-speak used throughout the industry."
-Journal of Product Innovation Management, Vol. 23, No. 3

About this edition

• Publisher: CRC Press
• Publication date: 1994
• ISBN 10: 0849380022
• ISBN 13: 9780849380020
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304