New Food Product Development: From Concept to Marketplace, Second Edition - Hardcover

Fuller, Gordon W.

Hardcover

ISBN 10: 0849316731 ISBN 13: 9780849316739

Publisher: CRC Press, 2004

Synopsis

This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process.

About this title

Review:

...he offers the readers a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. The book serves as a valuable reference book-rich in details, historical perspective, forward-looking advice, and references. ...This book delivers helpful information in a concise, organized style-bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace. ...This should-have reference book for anyone involved in developing new food products working in or with the food industry. The book finishes with a sense of completeness-a well-grounded, broad perspective in the fundamentals of the new food development process in industry today. The book is well cited and supported with technical knowledge and is sprinkled with fun with the food-speak used through-out the industry.
-Journal of Product Innovation Management, Vol. 23, No. 3

About this edition

• Publisher: CRC Press
• Publication date: 2004
• ISBN 10: 0849316731
• ISBN 13: 9780849316739
• Binding: Hardcover
• Edition number: 2
• Number of pages: 448