The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage - Softcover

Yale, David R.; Carothers, Andrew J.

Softcover

ISBN 10: 0844232424 ISBN 13: 9780844232423

Publisher: McGraw Hill, 2001

Synopsis

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

About this title

About the Author:

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.

About this edition

• Publisher: McGraw Hill
• Publication date: 2001
• ISBN 10: 0844232424
• ISBN 13: 9780844232423
• Binding: Paperback
• Edition number: 2
• Number of pages: 464