This Business of Music Marketing and Promotion, Revised and Updated Edition - Hardcover

Tad Lathrop

Hardcover

ISBN 10: 0823077292 ISBN 13: 9780823077298

Publisher: Billboard Books, 2003

Synopsis

The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

About this title

About the Author:

Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.

Review:

Thorough, well-written, logically presented, useful, insightful ... the definitive career guide and teaching aid for anyone interested in building an effective presence in the music industry. -- Roy Gattinella, Vice-President, Marketing and Sales, EMI-Capitol Entertainment

About this edition

• Publisher: Billboard Books
• Publication date: 2003
• ISBN 10: 0823077292
• ISBN 13: 9780823077298
• Binding: Hardcover
• Edition number: 1
• Number of pages: 308