Dimensional Promotions - Softcover
The big challenges faced by advertisers of "big ticket" items are discussed in this instructive look at specialized promotions aimed at big spenders.
For example, "The Steel Buyer's Idea Kit," with logo-embossed soap and towel, was sent to targeted executives in the hope that gift goodies used while showering would cause positive thoughts and a purchase order to flow. Similar promos aimed at buyers of high-priced consumer items are also described.
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About the Author:
David E. Carter has created corporate logos for hundreds of firms and edited more than seventy books on the subject. He lives in Ashland, Kentucky.
"About this title" may belong to another edition of this title.
- PublisherHearst Books
- Publication date2000
- ISBN 10 0823066150
- ISBN 13 9780823066155
- BindingPaperback
- Edition number1
- Number of pages184
- EditorCarter David E.
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Dimensional Promotions
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Hbi, New York, New York, U. S. A.
(2000)
ISBN 10: 0823066150
ISBN 13: 9780823066155
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Soft cover
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Book Description Soft cover. Condition: Fine. First Thus. First Soft Cover Edition (First Thus). Seller Inventory # 022269
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Dimensional Promotions
Published by
Hearst Books, New York, New York, U.S.A.
(2000)
ISBN 10: 0823066150
ISBN 13: 9780823066155
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Soft cover
First Edition
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Book Description Soft cover. Condition: Near Fine. First Edition. TEXT UNMARKED. Seller Inventory # 009834
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Dimensional Promotions
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Watson-Guptill Publications April 2000
(2000)
ISBN 10: 0823066150
ISBN 13: 9780823066155
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Book Description Trade Paperback. Condition: Used - Very Good. The big challenges faced by advertisers of big ticket items are discussed in this instructive look at specialized promotions aimed at big corporate spenders and buyers of high-priced consumer items. Very nice clean, tight copy free of any marks. Seller Inventory # 277183
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Dimensional Promotions
Published by
HBI for HarperCollins, New York 2000
(2000)
ISBN 10: 0823066150
ISBN 13: 9780823066155
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Softcover
Quantity: 1
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Book Description 20.0 x 25.0cms, 184pp, colour illusts, Carter pioneered dimensional advertising in the 1960s and '70s. This book showcases some of the most innovative dimensional promotions of the '80s and early '90s. Seller Inventory # 105791
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