From Rags to Riches: People Who Started Businesses from Scratch

Aaseng, Nathan

ISBN 10: 0822506793 ISBN 13: 9780822506799

Publisher: Lerner Pub Group, 1990

Synopsis

Presents brief biographies of the interprising individuals who started such products and companies as Apple computers, Sears, the Dow Jones Index and The Wall Street Journal, J.C. Penney, Hershey's chocolate, Ebony magazine, and Kinney shoes.

About this title

From School Library Journal:

Two books about American business success that are right on target. Both are divided into chapters, each on a particular business or entrepreneur. The chapters are long enough to give an honest glimpse of each subject, but brief enough to hold interest. The writing is smooth and readable, with the terms clearly defined on the pages on which they are first used. Black-and-white photos include some interesting shots that reflect the eras in which these various companies were founded. Close Calls describes the difficult beginnings of the H. J. Heinz Corporation, Hallmark Cards Inc., Chrysler Corporation, and six other companies, with biographical information on their founders. From Rags to Riches includes brief biographies of Richard W. Sears, Milton Hershey, and J. C. Penney, among others. Those looking for information on businesses founded by minorities or women will have to look elsewhere. However, the accounts included here are fair, accurate, and interesting. --Marilyn Long Graham, Jacksonville Pub . Lib . , FL
Copyright 1990 Reed Business Information, Inc.

About this edition

• Publisher: Lerner Pub Group
• Publication date: 1990
• ISBN 10: 0822506793
• ISBN 13: 9780822506799
• Binding: Library Binding
• Number of pages: 80