Erectile dysfunction treatments like Viagra are popular in Mexico, where stereotypes of men as sex-obsessed "machos" persist. However, most of the men Wentzell interviewed saw erectile difficulty as a chance to demonstrate difference from this stereotype. Rather than using drugs to continue youthful sex lives, many collaborated with wives and physicians to frame erectile difficulty as a prompt to embody age-appropriate, mature masculinities.
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Emily A. Wentzell is Assistant Professor of Anthropology at the University of Iowa. She is coeditor (with Marcia C. Inhorn) of Medical Anthropology at the Intersections: Histories, Activisms, and Futures, also published by Duke University Press.
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