Winning Your Election the Wellstone Way: A Comprehensive Guide for Candidates and Campaign Workers - Softcover

Blodgett, Jeff; Lofy, Bill; Goldfarb, Ben; Peterson, Erik

Softcover

ISBN 10: 081665333X ISBN 13: 9780816653331

Publisher: Univ Of Minnesota Press, 2008

Synopsis

As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

About this title

About the Author:

Blodgett served six years as Senator Wellstone's state director. He now runs Wellstone Action!, an organization focused on training people to be skilled participants in politics and public life.

Erik Peterson, Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level when they re sitting across the table from their most important prospects. Companies such as GE, AmerisourceBergen, and Oracle have sought his help to create their simple, differentiated, and memorable story. Peterson has delivered consulting, keynotes, and messaging skills workshops to more than 10,000 salespeople in 13 countries, and he leads a team that s delivered this work in 56 countries around the world.
Tim Riesterer, Chief Marketing Officer and Senior Vice President of Products and Consulting, Corporate Visions, is a recognized thought leader and practitioner in the area of marketing and sales messaging. His first book, "Customer Message Management", focused on increasing a marketing department s impact on selling by providing customer-relevant, salesready messaging and tools that salespeople will actually use. Now, he s turned his attention to salespeople themselves and what actually happens when they are in front of the customer with their lips moving.

Review:

"Winning Your Election the Wellstone Way provides a refreshing look at how to run an election in a grassroots people-powered way—just as the great Senator Paul Wellstone did—and win." —U.S. Representative Tim Walz (MN-01)


"As a teacher, coach, and neighborhood activist, I didn’t spend my career planning to run for office—but I knew that I had the experience to lead my community in the Arizona Senate. Camp Wellstone gave me valuable skills that helped me run an organized, energizing campaign. Winning Your Election the Wellstone Way makes those skills available to progressive candidates and campaign managers throughout the country." —State Senator Paula Aboud, Tucson, Arizona
 

"Once I made the decision to run for office, I felt like I had pointed my skis down a steep mountain: it was thrilling and challenging, and everything went very fast. Wellstone Action’s expertise and training gave me and my campaign the critical skills and confidence we needed to win. Winning Your Election the Wellstone Way is a must for emerging leaders who have decided to step up for their community and run for office." —Angelique Espinoza, elected to city council in Boulder, Colorado
 

About this edition

• Publisher: Univ Of Minnesota Press
• Publication date: 2008
• ISBN 10: 081665333X
• ISBN 13: 9780816653331
• Binding: Paperback
• Number of pages: 304