Private Screenings: Television and the Female Consumer (Camera Obscura Book) - Softcover
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About the Author:
Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America. Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.
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Various conceptions of women are set into play here, and it seems evident that the television industry, in dealing with a movie about women in non-traditional roles, is careful to invoke not only connotations regarding the "new woman" but also more traditional notions of femininity. Swit is shown as a cop with an aimed revolver but also as a conventionally beautiful woman with eye makeup, lipstick, and long blonde hair. She is also shown as a conventional object rather than subject of sexual desire. Lacey is shown in traditionally male clothing but is described in the conventionally feminine way of "caring about the people she protects." And although they are both trying to "make it" as detectives, they are also stereotypical "women in distress" who may "die trying." The emphasis on stereotyped feminine behaviors and predicaments in an ad for a movie about women in new roles fulfills the formula for exploitation advertising by suggesting sexual and dangerous content to the audience, while also reassuring the audience about women's traditional role and position in relation to social power. From: Defining Women: The Case of Cagney and Lacey
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- PublisherUniv Of Minnesota Press
- Publication date1992
- ISBN 10 0816620539
- ISBN 13 9780816620531
- BindingPaperback
- Edition number1
- Number of pages312
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Private Screenings: Television and the Female Consumer (Camera Obscura Book)
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Private Screenings: Television and the Female Consumer (Camera Obscura Book)
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Private Screenings
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. While much research into television has been historical, textual, or empirical, this volume approaches the topic from a sociocultural and feminist perspective, to address important questions from the viewpoint of the audience as well as from that of the industry. Seller Inventory # B9780816620531
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Private Screenings: Television and the Female Consumer (Camera Obscura Book)
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Private Screenings: Television and the Female Consumer (A Camera Obscura Book)
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Book Description Paperback. Condition: Brand New. 1st edition. 312 pages. 9.25x6.25x0.75 inches. In Stock. Seller Inventory # __0816620539
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