This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
"synopsis" may belong to another edition of this title.
James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University.
" The Battle For Congress is a 'must-read' for anyone wanting to learn more about the electoral process that determines America's future." — The Bookwatch
"... this book's a must read.... [It] provides a rich and detailed description of the strategies, tactics, and mechanics of modern campaigns. Congressional scholars as well as campaign professionals can draw valuable insights and lessons from this book." —Gary J. Andres, American University, Political Science Quarterly
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0815784635
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CX-9780815784630
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0815784635
Book Description Condition: new. Seller Inventory # 9794e3d9096bb239cde3d251996e173a
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780815784630
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780815784630_lsuk
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780815784630
Book Description Paperback. Condition: Brand New. 260 pages. 9.00x6.00x1.00 inches. In Stock. Seller Inventory # x-0815784635
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CX-9780815784630
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.88. Seller Inventory # Q-0815784635