Mass Communication Research Methods - Softcover

Hansen, Anders; Cottle, Simon; Negrine, Ralph; Newbold, Chris

Softcover

ISBN 10: 081473572X ISBN 13: 9780814735725

Publisher: NYU Press, 1998

Synopsis

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.

Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.

Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

About this title

About the Author:

Anders Hansen is with the Centre for Mass Communication Research at the University of Leicester in England.

Review:

Are they needed? To be sure. The Darwinian industry, industrious though it is, has failed to provide texts of more than a handful of Darwin's books. If you want to know what Darwin said about barnacles (still an essential reference to cirripedists, apart from any historical importance) you are forced to search shelves, or wait while someone does it for you; some have been in print for a century; various reprints have appeared and since vanished."
-Eric Korn, "Times Literary Supplement"

About this edition

• Publisher: NYU Press
• Publication date: 1998
• ISBN 10: 081473572X
• ISBN 13: 9780814735725
• Binding: Paperback
• Edition number: 1
• Number of pages: 468